Americas

The U.S. 

• World’s largest established radiotherapy market by revenue 
• Mix of both private and public health systems 
• High healthcare costs drive focus on productivity and reimbursement
• Innovating in value-based healthcare, AI-based technologies 

Canada 

• Primarily an established market
• Universal healthcare is driven by governmental province purchase
• Interest in advanced technologies

Latin America  

• An expansion market in the Americas with growth potential
• Both private and universal public healthcare systems 
• Highly price sensitive due to varied reimbursement systems

EMEA

Western Europe 

• Mainly public customers 
• Private sector growing steadily  
• Customers interested in long-term partnership agreements 
• A replacement market 
• Focus on new technology and efficiency 
• Increasing demand for service and value-added services 

Eastern Europe, Middle East and Africa

• Expansive markets due to high radiation therapy gaps
• Investments often funded by national healthcare programs and large private organizations
• Medical health tourism drives adoption of new technology
• Around half of market in Middle East and Africa is public

APAC

China

• An expansion market, but increasing replacement investments 
• Customers both public and private 
• Increasing demand for hypofractionation 
• Lack of professionals drives demand for AI empowered radiotherapy solutions 

 India

• Underserved market with a growing need for local high-quality radiotherapy treatments at low cost
• Customers are mainly private, but the public is also activated
• Low healthcare spending as a percentage of GDP
• Important destination for medical tourism

Japan

• A replacement market
• Expansion potential as only 25–30 percent of cancer patients receive radiotherapy
• High penetration of Leksell Gamma Knife systems

Other markets

Underserved markets

• High and growing cancer incidences, increasing life expectancy, more effective cancer diagnostics
• Lack of qualified professionals

Mature markets

• High cancer care capacity
• Quick to adopt new technology